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Carlsberg Britvic has debuted 7Up Pink Lemonade, a zero-sugar variant aimed at enhancing the brand's portfolio amid increasing consumer demand for new beverage options in the flavoured carbonates category.

The addition of Pink Lemonade marks the first expansion of the 7Up line since 2020 and reflects a strategic move to capitalise on the growing trend of flavoured carbonated drinks, which have accounted for 35% of total value growth in the category over the past three years.

The new variant combines lemon, lime and raspberry flavours, targeting consumers seeking refreshing, low-sugar alternatives without sacrificing taste.

Ben Parker, vice president of sales for Off Trade at Carlsberg Britvic, highlighted the significance of this launch in a competitive market. “7Up Pink Lemonade represents a fresh twist for what is such a popular brand,” he said.

The product is positioned to appeal not only to existing brand loyalists but also to new consumers exploring diverse beverage options.

Research indicates that the colour pink is associated with flavour, hydration and refreshment, making the visually striking packaging a key component in attracting shopper attention. The launch will feature various packaging options, including 330ml cans, 500ml bottles and multipacks, initially available in select retailers before a broader rollout across grocery, convenience and foodservice channels.

Carlsberg Britvic, formed in January 2025, is a major player in the UK beverage market, offering a diverse portfolio that includes both alcoholic and non-alcoholic beverages.