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FoodBev Media

18 January 2024

Carlsberg buys minority stake in Mikkeller

Carlsberg buys minority stake in Mikkeller

Carlsberg has acquired 20% of Danish brewing company Mikkeller. The acquisition will see Carlsberg distribute Mikkeller’s beers, with the aim of increasing the availability of the beers in Denmark. Mikkeller's founder and CEO, Mikkel Bjergsø, will retain his position and controlling interest in the company. As part of the deal, Bjergsø said: “With this partnership, we are taking a quantum leap on the distribution front. This means that we will be able to reach more beer enthusiasts across the country. This will give Mikkeller’s team an even better foundation for focusing on developing new and exciting products and, alongside this, creating the experiences that distinguish Mikkeller, through collaborations, events, beer festivals, restaurants and bars, while focusing on entering new and existing global markets.” Peter Haahr Nielsen, CEO of Carlsberg Denmark, said: “We are very pleased to be entering into this partnership with Mikkeller. Mikkeller is a strong brand, and we will do what we can to help it achieve even more success among customers and consumers in Denmark...We are intent on Mikkeller keeping its very particular characteristics while we, with our execution apparatus, contribute towards growth in the brand.” The partnership will not affect the day-to-day running of Mikkeller and will come into effect in the second half of 2024. Terms of the transaction were not disclosed.

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