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Carte D’Or is set to disrupt the ice cream tubs category with the launch of its new Carte D’Or Sundaes range – a first-of-its-kind grocery offering designed to deliver a customisable, soft-serve-inspired dessert experience at home.

Developed in partnership with fellow iconic ice cream brand Cornetto, the new range combines Carte D’Or’s indulgent, soft-serve-style ice cream with Cornetto’s signature crunchy pieces. Available in Chocolate and Strawberry flavours, the Sundaes range features a patented dual-compartment tub, keeping the crunchy topping separate from the ice cream to maintain texture and freshness until serving.

The innovative format allows consumers to personalise their dessert by adding as much – or as little – topping as they like, creating a more interactive experience that taps into personal treating occasions as well as sharing moments with friends and family. By bringing the theatre of a sundae into a take-home tub, the range aims to unlock incremental growth and re-energise the tubs segment, particularly among younger consumers with a growing preference for soft serve-style ice cream.

Sue Carruthers, marketing manager – Desserts at The Magnum Ice Cream Company, said:

“Carte D’Or has always been synonymous with quality and indulgence, and our new Sundaes range is a perfect example of how we’re combining this long-standing heritage with innovation to bring something truly different to the ice cream aisle. The combination of two iconic ice cream brands, Carte D’Or and Cornetto, makes us confident that it will excite existing brand fans and new shoppers alike, driving incremental growth for the category.”

She added: “This is our first Carte D’Or innovation as part of The Magnum Ice Cream Company and marks the start of an incredibly exciting chapter in the brand’s journey. We’re committed to bringing more products to market that deliver moments of pleasure for shoppers and help reignite the ice cream tubs category.”

The Carte D’Or Sundaes range launches from the start of January across all major wholesalers. Each 750ml multi-serve tub contains extra crunchy Cornetto pieces and will be supported by a significant investment in out-of-home and shopper marketing activations to drive awareness and trial.