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Better-for-you cereal and snack brand Catalina Snacks is broadening its lineup with two new product launches: Peanut Butter Protein Cereal and Parmesan Garlic Protein Snack Mix.

Both SKUs are available now via the brand’s website, with broader retail distribution expected to follow.

The launches reinforce Catalina Snacks’ positioning around bold flavour paired with functional nutrition, centred on protein, fibre and low sugar, as it continues to challenge conventional cereal and salty snack formulations.

The new Peanut Butter Protein Cereal delivers 11g of protein per serving, is an excellent source of fibre and contains 0g of sugar, according to the company. Positioned as an alternative to sugar-heavy legacy cereals, the product aims to appeal to shoppers seeking indulgent flavour without compromising nutritional goals.

The cereal is designed for multiple dayparts, from breakfast bowls to snacking and dessert occasions, reflecting continued blurring between traditional meal and snack usage patterns in the category.

Joining the permanent portfolio after a limited-edition run, Parmesan Garlic Protein Snack Mix responds to strong consumer demand for savoury, high-protein options. The mix features Catalina Crunch cereal squares, almonds, cashews, soy wheels and gluten-free pretzels.

Each serving provides 10g of protein, is a good source of fibre and contains just 1g of sugar, a formulation aimed at differentiating from traditional snack mixes often high in refined carbohydrates and added sugars.

Sam Martin, chief revenue & marketing officer at Catalina Snacks, said today’s consumers expect both flavour and functionality in the same bite, noting that the new additions continue the brand’s focus on delivering “protein, fibre and lower sugar… without compromise.”

Founded in 2018, Catalina Snacks has built its growth strategy around reformulating pantry staples with reduced sugar and added positive nutrition. In 2025 alone, the company says its portfolio helped remove more than 4.9 million pounds of sugar from consumers’ cereal diets.

Now available in more than 30,000 retailers nationwide, the brand continues to expand distribution across grocery, mass and e-commerce channels. The addition of Peanut Butter Protein Cereal strengthens its core cereal range, while Parmesan Garlic Protein Snack Mix supports growth in the increasingly competitive better-for-you savoury snacks segment.