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US-based Catalina Snacks is celebrating the New Year with the launch of two pastry-inspired protein cereal flavours, Strawberry Strudel and Apple Turnover, to its Catalina Crunch brand.

Catalina Crunch’s two new Protein Cereal SKUs are inspired to taste like warm, indulgent pastries, while packing in the nutrition consumers crave without added sugar, delivering 10g of protein, an excellent source of fibre and 1g of sugar.

The launch forms part of the brand’s Snack Swap programme, a nationwide call for consumers to ditch their traditional snacks and upgrade to more nutritious alternatives.

“We know consumers are looking for snacks that do more for them, especially as they kick off their New Year's intentions,” said Sam Martin, CRMO of Catalina Snacks. “The Snack Swap Movement makes that shift exciting and accessible. With Catalina Crunch’s portfolio and new flavours, our Snack Swapline offers simple, personalised suggestions and helps consumers find better-for-you snacks that can be bold, joyful and still craveably delicious.”

Strawberry Strudel and Apple Turnover join Blueberry Muffin as the third Protein Cereal featuring real fruit inclusions. The new flavours are available online, on Amazon, iHerb and Vitacost and in-stores at Walmart, Target, Whole Foods, Sprouts. Publix, ShopRite, Hy-Vee and Save Mart, with additional rollouts for both flavours throughout the year.