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Cedar’s Foods, a US-based Mediterranean foods manufacturer, has introduced a limited-edition Pineapple Jalapeño hummus, combining organic chickpeas with pineapple and jalapeño.

The launch represents the brand’s efforts to extend its presence in the growing flavoured and premium dip segment, which has seen heightened demand for bold, convenient and snackable products.

It also aligns with 'adventurous flavour' trends, by combining sweet, heat and creamy textures in a single product.

“Cedar’s Pineapple Jalapeño hummus is designed to deliver unexpected, craveable flavour while remaining true to our commitment to organic, high-quality ingredients,” said the company.

The product can be consumed with chips, fresh vegetables or as a versatile culinary ingredient.

The launch highlights a broader trend in the US dips and spreads market, where innovation and limited-time offerings are used to drive trial, increase basket size and maintain retailer engagement in a crowded category.

Cedar’s already competes in a space dominated by both national brands and private-label alternatives.

Founded in 1981, Cedar’s Foods offers a wide range of Mediterranean-inspired dips, spreads and sauces. The Pineapple Jalapeño flavour adds to its portfolio of classic and seasonal offerings, reflecting the company’s strategy of combining heritage recipes with contemporary taste innovation.

The new flavour will be available at Kroger stores nationwide while supplies last.