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Rafaela Sousa

Rafaela Sousa

12 February 2026

Celsius appoints two PepsiCo executives to board following director resignations

Celsius appoints two PepsiCo executives to board following director resignations

Celsius Holdings has appointed Christy Jacoby and John Short to its board of directors, following the resignation of Israel Kontorovsky and Michael Del Pozzo with immediate effect.


Jacoby and Short were nominated by PepsiCo under the terms of agreements linked to its equity investment in the company, which entitle PepsiCo to nominate two directors to the board.



Jacoby serves as senior vice president and chief financial officer of PepsiCo North America Operations. In that role, she oversees financial strategy and performance for PepsiCo’s approximately $40 billion food and beverage business, including Frito-Lay, Quaker North America and Pepsi Beverages.


She has more than 20 years of experience in finance and operations across PepsiCo, including financial planning, revenue management, strategy, innovation, supply chain finance and go-to-market finance.


Short is senior vice president of strategic partnerships and franchise at PepsiCo. He leads PepsiCo Beverages North America’s allied beverage partnerships, beverage mergers and acquisitions activity and independent bottler relations.


He has more than 30 years of experience in the beverage and consumer packaged goods sectors, covering commercial strategy, revenue growth management, customer and channel leadership, operations, M&A, strategic partnerships and franchise bottling systems.


“We thank Israel and Mike for their service and contributions during an important period of growth and evolution for Celsius Holdings,” said John Fieldly, chairman and CEO of Celsius Holdings. “As we continue to scale with discipline, operating rigor and portfolio clarity, we believe Christy and John bring highly relevant expertise that will further strengthen our Board and support our long-term value creation strategy.”

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