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PepsiCo-owned Cheetos has introduced its latest product, Cheetos Puffs Cheese Pizza Flavor, marking a significant addition to its snack line-up.

The new flavour aims to capture the essence of a classic cheese pizza, incorporating cheese, tomato and herbaceous notes reminiscent of oregano and Italian seasoning.

This launch is notable as it represents the first expansion of the Cheetos Puffs product line in over a decade and returns a flavour that was last available to consumers 20 years ago.

The decision to reintroduce a cheese pizza variant highlights Cheetos' strategy to innovate within the snack food category by tapping into popular culinary trends and consumer preferences.

The new flavour is positioned to appeal particularly to younger demographics, including Gen-Z consumers, who have shown a strong affinity for pizza as a favored food choice.

According to a recent report by Datassentials, pizza ranks among the top foods loved by this demographic, suggesting that Cheetos is strategically aligning its product offerings with consumer tastes.

Available in stores nationwide and online at snacks.com, Cheetos Puffs Cheese Pizza Flavor seeks to provide an alternative for snack enthusiasts looking for a pizza-flavored experience without the need for traditional pizza preparation.

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