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Mondelēz-owned cookie brand Chips Ahoy! has unveiled a new product line aimed at the snacking preferences of younger consumers.

Chips Ahoy! Big Chewy Cookie, which is three times the size of the brand's regular chewy cookie, is designed for convenient, on-the-go consumption, catering to the fast-paced lifestyles of Gen Z consumers.

The introduction of this oversized cookie marks a significant innovation for the brand, which has been a staple in the cookie aisle for over 60 years. Each Big Chewy Cookie is individually wrapped, making it a suitable option for sharing or enjoying as a substantial snack.

The product features chocolate chips that are reportedly four times larger than those found in the standard Chips Ahoy! Chewy cookie, promising a more indulgent taste experience.

Chips Ahoy! Big Chewy Cookies will be available in three flavours: the classic Chips Ahoy! Chewy, a Chocolatey Brownie variant and a Chocolatey Caramel option.

This diversification of flavours is intended to attract a broader range of consumers and enhance the brand's appeal in an increasingly competitive snack market.

Jen Levin, Senior Brand Manager for Chips Ahoy! US, said: "With the launch of Chips Ahoy! Big Chewy Cookies, we're excited to be their on-the-go cookie choice, offering indulgence and happiness in each big, delicious bite".

The Big Chewy Cookie is set to hit retail shelves nationwide starting in October, with a suggested retail price of $2.29 per 2.5oz pack.

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