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*Innovia Films’ trademarked and biodegradable packaging material, NatureFlex, is helping a raw snack food company – Superfood Snacks – to fulfill its ideal for natural eco-friendly sustainable bags to package their first product, Chocolate Goji Treats. *

The snack company sell nutritious superfoods and speciality ingredients, including Goji berries, Raw Cacao, Maca Root and sundried Vanilla Bean. Given that the company only uses pure, raw and organic fair trade ingredients in all their flavours of raw chocolate treats, Superfood Snacks Founder Adam Collins wanted the packaging to match what was on the inside.

“Superfood Snacks felt that this special organic raw product needed packaging that was in alignment with the integrity of the company’s visions. One that was natural, sustainable and biodegradable was our goal. We invested extensive time and effort in developing this optimum pack and NatureFlex has fulfilled all our objectives. We are now considered the pioneers in sustainable printed packaging for food,” Collins explained. * NatureFlex NM*

The bags have been created to ensure the product remains in perfect condition and are made from metallised NatureFlex laminated to high gloss transparent NatureFlex film. This creates the final structure to encase the snack.

NatureFlex NM is a unique cellulose based film, manufactured from renewable wood pulp and metallised in-house. It is the only metallised biodegradable film suitable for home composting because the level of metal is so small – less than 0.02% – which slows the film’s degradation by a few days but does not interfere with its biodegradability otherwise.

Modified coatings guarantees a high barrier that ensures the Chocolate Goji Treats remain in premium condition. In addition, NatureFlex also has good dimensional stability, inherent anti-static properties, is resistant to oils and greases while providing a good barrier to gases and aromas. The film has a high level of ink receptivity and can be printed using solvent based, water based or UV inks.