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FrieslandCampina-owned brand Chocomel has expanded its portfolio with the launch of a new hot chocolate variety.

Crafted to bring the indulgence and convenience of café-style hot chocolate directly into consumers’ homes, the new beverage’s secret recipe ensures a velvety feel with perfect consistency every time, addressing the frustrations of traditional hot chocolate powders that can fall short on texture and taste.

Chocomel's marketing manager Gabriella Sudall said: “Our consumer research revealed that the biggest frustration with traditional hot chocolate was the hassle of preparation, leading to an inconsistent taste and texture. We’ve listened to those concerns and developed a product that not only solves those pain points but makes the process easier and more convenient than ever.”

Sudall continued: “We’re especially excited about the launch of Chocomel Hot Chocolate as it represents a significant opportunity for retailers to tap into the growing demand for high-quality, convenient hot chocolate options, a category that has seen limited innovation in recent years. We hope to help retailers capture a fresh segment of the market and drive exciting growth in the hot chocolate category to really fire up sales ahead of the festive period – and beyond!”

Chocomel Hot Chocolate will launch into Sainsbury’s and Tesco stores across the UK from 5 November for RRP £2.70 per 750ml carton.

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