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Chupa Chups, a well-known name in the confectionery sector valued at £17.6 million, is set to enhance its product offerings with the introduction of Pinkis, a new addition to its jellies range.

The new product, characterised by its soft texture and vibrant pink colour, will be available in UK stores starting this July, aiming to capture consumer interest in playful and innovative treats.

The jelly segment has shown robust growth, with total jellies up 9% year-over-year, and Chupa Chups Jellies experiencing an impressive 111% growth. The launch of Pinkis aligns with this upward trend, responding to increasing consumer demand for unique and enjoyable confectionery options.

Priced competitively at £1.25 per 90g bag, Pinkis is designed to appeal to both value-conscious shoppers and those seeking indulgent treats. The product aims to bolster retailers' on-the-go sweet sales and stimulate impulse purchases, thereby attracting new customers to the category.

What sets Pinkis apart is its innovative texture. The product boasts a super-soft, fluffy consistency that enhances the sensory experience. This focus on texture is critical, as it aligns with current consumer preferences for unique and enjoyable snacking experiences.

Kim McMahon, brand manager for Chupa Chups, said: “Texture is a huge driver of excitement in the category,” noting that Pinkis offers something different that is expected to resonate with shoppers.

The vibrant strawberry flavour of Pinkis is designed to capture attention in the confectionery aisle. By combining a playful texture with a familiar yet exciting taste, Chupa Chups aims to attract both loyal customers and new consumers who are eager to explore novel confectionery options.

Priced at £1.25 per 90g bag, Pinkis is positioned as an accessible treat that delivers on both flavour and value, appealing to a broad audience.

As the market continues to evolve, the introduction of Pinkis reflects Chupa Chups' commitment to innovation and consumer engagement. Retailers can anticipate that this new offering will not only drive impulse purchases but also enhance the overall appeal of the jelly category, encouraging shoppers to seek out unique experiences in their confectionery choices.

The product will initially be available through key wholesalers, including Batleys, Bestway and Dhamecha, ensuring widespread distribution.