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Global convenience store Circle K has teamed up with Monster Energy to introduce a new energy drink flavour, Ultra Punk Punch, available exclusively at its US locations.

This launch marks the first-ever exclusive collaboration between Circle K and Monster Energy, offering consumers a unique opportunity to experience this vibrant flavour before its nationwide rollout scheduled for March.

Ultra Punk Punch is designed for consumers who lead dynamic lifestyles, combining a classic fruit punch profile with a bold twist. The flavour features a blend of juicy red berries, cherries, pineapple sweetness and citrus zest, rounded off with refreshing notes of mango and kiwi.

The drink contains zero sugar, aligning with the consumer demand for healthier beverage options.

Rebekah Stevenson, head of packaged beverages at Circle K, commented: “Launching Ultra Punk Punch exclusively in our stores is about bringing a bold, new flavour to people before they can get it anywhere else”.

Mario Suarez, vice president of Monster Energy for Circle K, echoed this sentiment: “Circle K has long been one of our most valued convenience retail partners, and offering them an early, exclusive release was an easy decision”.

This collaboration is expected to drive foot traffic to Circle K stores, appealing to both existing Monster Energy fans and new customers seeking exciting beverage options.