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Mondelēz International's Clif Builders brand has expanded its protein bar range with the launch of a new White Fudge Oreo-flavoured variety, aimed at consumers seeking post-workout recovery products with an indulgent taste profile.
Inspired by the White Fudge Oreo sandwich cookie, the new bar features a crunchy texture, a white fudge coating and a dark cocoa drizzle. Each bar contains 20g of plant-based protein, alongside carbohydrates designed to support recovery after exercise and training.
Saurabh Kaushik, head of Clif & Builders innovation at Mondelēz International, said: “Following the strong success of our Builders Oreo-flavoured launch in 2025, we're expanding the partnership platform in 2026 with a new White Fudge Oreo-flavoured protein bar."
"This innovation continues to deliver what fans expect from Builders: high-quality ingredients, delicious taste and high protein to help support post-workout recovery.”
The new product joins the Builders portfolio, which includes flavours such as Chocolatey Peanut Butter, as well as the brand's reduced-sugar crispy protein bar range, available in varieties including Almond Salted Caramel.
According to the company, the bars are gluten-free, contain no artificial sweeteners and are individually wrapped for on-the-go consumption.
The White Fudge Oreo-flavoured Builders protein bar is now available through Amazon and selected US retailers, including Albertsons, Meijer and Hy-Vee, with a suggested retail price of $1.99-$2.29 per bar.
