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The Hershey Company is expanded further into functional snacking with the launch of a new Reese's-flavoured protein bar under its One brand.

The One x Reese’s Peanut Butter Chocolate Flavoured Layered Protein Bar features 18g of protein and 2g of sugar.

The new bar features a layered format, designed to offer a more textured eating experience than a standard protein bar. It is positioned as an on-the-go snack for consumers looking for protein-led products without moving away from familiar confectionery flavours.

Deanna Lyons, One brand manager, said: “Consumers have long been skeptical that protein bars can fully deliver on taste. By bringing Reese’s-inspired decadence into a layered format, we’re proving elevated flavour and functional performance can coexist.”

The protein bar is currently available on Amazon.