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Clipper Teas, the ethical tea brand under Ecotone UK, is set to enhance its rapidly growing natural and organic infusions range with the launch of a new flavour: Chamomile, Lemon and Honey.

This latest addition comes as the brand capitalises on its significant market momentum, marked by impressive double-digit growth in the infusions segment.

The Chamomile, Lemon and Honey infusion, available in 40-teabag packs, combines the soothing qualities of chamomile with the zesty brightness of lemon and the sweetness of honey.

This blend aims to provide a calming and rejuvenating experience, appealing to consumers seeking both taste and wellness benefits.

Caroline Rose, Clipper Teas brand controller, said: “We’ve taken a popular flavour in chamomile and broadened its appeal...We’re giving our conscious shoppers the flavour they love coupled with the wellness benefits they need.”

The product is now available at Sainsbury’s stores nationwide, retailing at £3.40, and joins Clipper’s established top-selling infusions, including Sleep Time, Ginger & Turmeric, and Peppermint & Spearmint.

Clipper Teas is one of the fastest-growing brand in the infusions category, with value sales soaring by 31% and volume sales up by 13%.

The infusions market has seen steady growth at 3.5%, driven largely by the increasing demand for herbal and fruit flavours, which account for 70% of purchases. Notably, chamomile remains a leading flavour, comprising 16.4% of sales within the segment.

The timing of this launch aligns with a broader trend towards health and wellness, as evidenced by the 21,000 additional shoppers who opted for sustainable tea options in Waitrose this year.

Clipper’s focus on organic sourcing and ethical production resonates with the growing consumer base prioritising sustainability.

As a B Corp certified company, Clipper Teas has been committed to ethical tea production since its inception in 1984. It was the first Fairtrade tea company in the UK and remains the largest Fairtrade tea brand globally, supporting over 114,000 producers and their families.

Clipper’s commitment to organic and ethical sourcing ensures that all its teas are grown without synthetic chemicals or harmful pesticides, promoting biodiversity and environmental sustainability.

In its production processes, Clipper leads the industry by using renewable energy sources and ensuring that 98% of factory waste is recycled. The brand also uses unbleached, non-GM and fully-biodegradable tea bags, reflecting its dedication to minimising environmental impact.