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French orange liqueur brand Cointreau is making its debut in the burgeoning ready-to-serve (RTS) cocktail segment with the introduction of its first-ever RTD offering: Cointreau Citrus Spritz.

This product aims to capture the growing consumer demand for convenient, high-quality cocktails, which have seen a remarkable growth of 15% over the past year.

Cointreau Citrus Spritz combines the brand's signature orange liqueur with French white wine and natural citrus flavours, delivering a refreshing and effervescent experience ideal for a variety of social occasions – from brunch gatherings to summer poolside parties.

The new line will be available in two flavour profiles: Orange & Blood Orange and Lemon & Lime. Both variants are designed to be enjoyed chilled or poured over ice.

Nicolas Beckers, president & CEO of Rémy Cointreau Americas, said: "The RTS space continues to drive overall category growth, and now Cointreau can meet consumers in the moments where they’re seeking quality without compromise".

This move not only positions Cointreau as a player in the RTS market but also aligns with the brand’s legacy as an essential ingredient in over 500 classic cocktails, including the margarita and cosmopolitan.

Clémence Gallet, global Cointreau executive director, added: "Our goal was to bring a touch of cocktail bar elegance to your everyday moments, offering a beverage that tastes truly exceptional, yet remains effortless to enjoy in a convenient ready-to-serve format”.

Cointreau Citrus Spritz will initially roll out in select US markets with plans for broader distribution in 2026. The product will retail for an MSRP of $19.99 for a 750ML bottle, making it accessible for both casual consumers and cocktail enthusiasts alike.