Constellation Brands acquires SpikedAde in deal worth up to $353m

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Constellation Brands has acquired US-based ready-to-drink (RTD) beverage brand SpikedAde in a deal worth up to $353 million.

The transaction includes an upfront payment of $75 million for full ownership of SpikedAde, alongside potential additional payments of up to $278 million over five years, depending on the brand's future performance.

SpikedAde operates in the emerging sports drink-inspired 'Ade' segment, offering vodka-based beverages in a non-carbonated, zero-sugar format containing 100 calories per serving.

The brand has established a presence across the eastern US, with Constellation planning to use its distribution network and marketing capabilities to support further nationwide expansion.

According to Circana data cited by Constellation, dollar sales in the spirits-based RTD category increased by 25% in the 52 weeks ending 30 August 2026.

As part of the acquisition, SpikedAde's team will be integrated into Constellation's Beer Division, with the company assuming responsibility for production oversight, marketing and distribution. Constellation also plans to align the brand's distribution with its Gold Network Distributor partners, subject to applicable laws.

Nicholas Fink, president and CEO of Constellation Brands, said: “SpikedAde has successfully carved out a distinctive position in an emerging segment and built a brand that is clearly connecting with consumers.”

He added: “As consumer preferences evolve and new occasions continue to emerge, we're excited to build on the strong foundation the SpikedAde team has created and leverage our proven capabilities to accelerate growth, expand the brand's reach, and unlock new opportunities for the platform over time.”

Jason Cohen, founder and CEO of SpikedAde, said the acquisition would enable the brand to reach more consumers through Constellation's scale and industry expertise.