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Constellation Brands' US beer brand, Modelo, has debuted its first-ever non-alcoholic beverage: Modelo Chelada Limón y Sal Non-Alcoholic.

This new offering aims to capture the growing demand for flavourful non-alcoholic options, particularly during the Dry January trend, and is set to hit leading markets nationwide.

Modelo Chelada Limón y Sal Non-Alcoholic combines the bold flavours of lime and salt with the authentic taste of Modelo’s signature Chelada, a ready-to-drink (RTD) Michelada that has dominated the category for six consecutive years.

Logan Jensen, vice president of brand marketing at Modelo, said: “People want choices without having to compromise, and Modelo Chelada Non-Alcoholic does exactly that”.

The launch is timed to align with consumer trends toward moderation and mindful drinking. Currently, 14.2 million households are engaged in the non-alcoholic beverage category, and the low and non-alcoholic segment within cheladas is projected to grow by 50% over the next two years.

With just 60 calories per 12oz can, the new Chelada offers a refreshing alternative for consumers seeking flavourful, non-alcoholic options.

Modelo's expansion into the non-alcoholic space is part of Constellation Brands Inc.'s broader strategy to enhance its moderation-focused portfolio.

Alongside Corona Extra Non-Alcoholic, the introduction of Modelo Chelada Limón y Sal Non-Alcoholic strengthens the company’s presence in the non-alcoholic market, appealing to consumers looking for quality and taste without the alcohol content.

The new product will be available in six-packs and is competitively priced alongside Corona Non-Alcoholic. It will launch in key markets including Illinois, New York, Texas, Florida and California, allowing for widespread accessibility to consumers eager for this innovative beverage option.