Cove Gut Healthy Drinks has launched Cove Gut Healthy Soda, a sugar-free, functional soda made with 1 billion probiotics and prebiotics.
Cove Soda are available in two flavours: orange, grape and lemon lime. The range, which is said to be the first to market in Canada, uses organic ingredients and is made with a natural plant blend sweetener that combines probiotics and prebiotics to enhance gut health.
Cove Gut Healthy Drinks CEO John MacLellan said: “Our success with Cove Kombucha has given us great insight into consumer behaviour, including their continuous desire to educate themselves on improving gut health”.
He continued: “We’ve continued to innovate based on these learnings, along with consumer trends that reveal a strong interest in decreasing sugar consumption. Cove Soda allows us to respond to consumers’ desire to decrease their consumption of sugar while simultaneously improving their gut health.”
Cove Soda is sold at Sobeys, Loblaw and several local health food stores across Canada. According to the company, more Cove Soda flavours are in development, with plans to expand into the US market, focusing on California in early 2023.
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