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*Got a craving for coffee flavour? You're in luck, as Swiss Valley Farms dairy cooperative has announced Cravelatte Milk and Coffee. *

This new item captures consumer interest in coffee-flavoured beverages at a significantly lower price compared to similar items on the market.

Sales of RTD coffee exceeded $1 billion in 2007 and continue to expand. Consumers want to enjoy these drinks on-the-go, and Cravelatte meets that need in clear plastic pint-sized bottles.

Consumers are also looking for lower fat options, and Cravelatte contains 1% milk with only 2.5g of fat per serving. Each bottle delivers 50% of the daily recommendation for calcium and vitamin D.

Cravelatte is available in grocery, drug, convenience and vending channels, and is typically priced around $1 a bottle. The introduction is being supported with coupon ads, billboards, print, radio and point of sale material.