The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

D’Amelio Brands has raised $5 million in funding led by media and tech firm Fifth Growth Fund (FGF). Founded in 2022 by TikTok stars Charli and Dixie D'Amelio and their parents, entrepreneurs Marc and Heidi, D’Amelio Brands creates products across diverse sectors such as consumer packaged goods, fashion, beauty and lifestyle. The funding will be used to drive the company's growth into the F&B industry, paving the way for the upcoming introduction of D’Amelio Foods. D’Amelio Foods said it will offer a diverse selection of "high-quality, flavourful and accessible snacks". The first product is scheduled for a nationwide release this autumn. The D’Amelio family said it will be closely engaged in product development and formulation, as well as marketing, brand building and fulfilment. CEO Marc D’Amelio said: "D'Amelio Brands' expansion into the food and beverage sector, fuelled by FGF's investment, is a significant step in our journey of continuing to launch socially conscious brands that resonate with our audience". He continued: "Some of our family’s best memories are made at home, in the kitchen or snacking in the family room. The products we plan to launch under D’Amelio Foods are inspired by our favourite flavours and snacks. We’re excited for people to try them out and create lasting memories of their own.” The company will also partner with Trusted Influence – a product sourcing, brand activation and marketing agency – to help with "developing the brand, sourcing and brokering strategic retail deals for nationwide distribution". FGF partner Royce Wilson will join the D'Amelio Brands' board of directors. Wilson said: "With the D’Amelio family’s ability to identify Gen Z's unique tastes and preferences, this venture promises to bring fresh, high-quality, exciting products to the marketplace. We're not just investing capital; we're investing in the future of consumer goods and the evolution of how brands connect with their audience."