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Daily Dose, a British cold pressed juice company, has launched two innovative apple juice flavours now available in Waitrose stores across the UK.

The new offerings, Apple & Alphonso Mango and Apple & Root Ginger, are designed to cater to the growing consumer demand for fresh, high-quality beverages.

Packaged in 900ml bottles and priced at £3.75 (RRP), both juices are crafted from 100% fresh, cold pressed fruit, free from concentrates, preservatives and added sugars.

The Apple & Alphonso Mango flavour is poised to deliver a smooth, tropical twist on the classic apple taste, while the Apple & Root Ginger promises a zesty, invigorating kick, appealing to health-conscious consumers seeking unique flavour profiles.

George Hughes-Davies, founder of Daily Dose, expressed enthusiasm for the new products' debut in Waitrose: “It’s incredible to see our two new apple flavours on the shelves at Waitrose, and we can’t wait for shoppers to discover and try them”.

He noted the company’s commitment to sustainability by utilising 'wonky' produce – fruits that are perfectly good but often discarded due to cosmetic imperfections. This aligns with the increasing consumer preference for brands that prioritise sustainability and waste reduction.

Daily Dose has established itself as a BCorp, manufacturing all its juices in Corby, UK, and sourcing ingredients primarily from British farms.

The company is on track to achieve £20 million in revenue this year, a significant milestone since its inception, which began in a kitchen with a blender purchased on eBay.

The cold pressed juice market in the UK is experiencing robust growth, driven by rising health awareness and the demand for natural beverages.

Daily Dose's collaboration with Waitrose not only enhances the supermarket's chilled juice aisle but also reinforces the brand's position as a leader in the sustainable juice segment.