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Dairylea rebrands Lunchables range to 'Lunchers'
FoodBev Media

FoodBev Media

30 June 2023

Dairylea rebrands Lunchables range to 'Lunchers'

Dairylea is rebranding its Lunchables range under the name Lunchers, with new and improved recipes. Lunchers can be packed for easy out-of-home consumption and is said to align with the rest of the portfolio, which includes Dunkers, Snackers and Filled Crackers. Featuring snackable crackers in Dairylea cheese and Ham or Chicken options, the packs are said to be a good source of protein and calcium with no artificial colours or flavours. Ria Rianti, senior brand manager at Mondelēz International, said that the new packs will contain less salt and saturated fat than the previous recipe, while “maintaining the same great taste and quality” as its other Dairylea products. Rianti commented: “The Dairylea range has been trusted by parents to deliver tasty and convenient cheese snacks for over 70 years, with an incredible 91% brand awareness. Snacking cheese has been a key driver of category growth over the last number of years, adding £56m since 2020, and Dairylea has contributed significantly to this growth through performance on our core range and innovation.” Lunchers will be available for retailers to order from the start of July.

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