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US seasoning brand Dan-O’s Seasoning has launched Dan-O’s Dips, marking its first expansion into dry mix products designed for dips and broader culinary use.

The Louisville, Kentucky-based brand is introducing four flavours: Ranch, French Onion, Dill and Mexi-Ranch. The dry mixes are designed to be used beyond traditional dipping applications, including mixing into sour cream, mashed potatoes or as a seasoning for proteins.

According to the company, the products follow Dan-O’s existing clean-label standards, including being all-natural, non-GMO, kosher and free from seed oils.

Founder Dan Oliver said the new dry mixes were developed to deliver "bold flavour" across a range of kitchen applications. He said the products are intended to be stirred, folded or sprinkled into dishes, rather than used solely as dips.

Dan-O’s Dips are available to order now via the brand’s website, Amazon and TikTok Shop.

The products will roll out to retail in phases, with launches planned at Publix in February, Kroger in April and Meijer in July.