Danone North America has launched its latest plant-based product offering to appeal to dairy-milk consumers, Silk Nextmilk.
The new release is specially formulated for dairy consumers. The milk contains six key nutrients found in dairy, including calcium, vitamin D, vitamin A, B12, riboflavin and phosphorus, as well as delivering four grams of plant-based protein per serving.
The offering is also lactose-free, non-GMO Project Verified and has 30% fewer calories than dairy milk.
John Starkey, president of plant-based food and beverages at Danone North America, said: “Some consumers remain skeptical about plant-based food and beverages due to taste and texture, but Silk Nextmilk is on a mission to change that. We deconstructed dairy to create this revolutionary product that delivers the taste and texture we think dairy drinkers will love. Thanks to Silk Nextmilk — a true category game-changer — we’re confident dairy lovers will want to cross the aisle.”
Silk Nextmilk is now available in whole fat and reduced-fat varieties for an MSRP of $4.99 per 59-oz carton in the refrigerated section at US grocery stores nationwide, including Target, Kroger, Publix and HEB.
© FoodBev Media Ltd 2021
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