Diageo’s Crown Royal whisky brand has released a new collection of ready-to-drink cocktails ahead of summer.
The range includes three flavours: Washington Apple, featuring Crown Royal whisky, apple and sparkling cranberry flavours; Whisky & Cola, combining Crown Royal whisky with cola; and Peach Tea, with Crown Royal whisky, peach flavour and brewed tea.
“There’s an increasing interest in ready-to-drink products and there’s a real desire from our drinkers to enjoy the cocktails they’ve always loved at the bar,” said Nicky Heckles, vice president of Crown Royal.
“Whether you’re relaxing in front of the TV or enjoying time in the backyard, Crown Royal ready-to-drink cocktails are perfect for those who want to celebrate with ease, but not compromise on the premium whisky and flavours we all know and love.”
Crown Royal’s new cocktails are available nationwide for an SRP of $14.99 for a four-pack of a single flavour and an SRP of $3.99 for a single can.
© FoodBev Media Ltd 2021
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