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PepsiCo owned Doritos is entering the high-growth protein snack segment with the launch of Doritos Protein, a new tortilla-style chip delivering 10 grams of protein per one-ounce serving while maintaining the brand’s signature bold flavour and crunch.

Rolling out to select retailers next month, the product represents a strategic expansion for PepsiCo into functional snacking. A single-serve format containing 17 grams of protein per bag is slated to follow later this year.

Formulated with dairy-based casein protein – listed as the first ingredient and a complete protein containing all nine essential amino acids – Doritos Protein is positioned as a snack for consumers seeking added nutritional benefits without sacrificing taste.

The product contains no artificial colours or flavours. Debuting in two varieties: Nacho Cheese – the brand’s top-selling flavour, featuring its classic bold, cheesy seasoning and Sweet & Tangy BBQ – a layered barbecue profile combining sweetness, spice and tanginess.

Available in 7-ounce bags (SRP $4.89) and 12.75-ounce bags (SRP $7.39), the product will see additional size expansions later this year, including the higher-protein single-serve option.

“The launch of Doritos Protein marks our strategic expansion into the protein snack category,” said Hernán Tantardini, chief marketing officer, PepsiCo Foods US. “We’re elevating the bold flavour and signature snacking experience consumers expect by using novel flavour and seasoning methods.”

The introduction aligns with PepsiCo’s broader strategy of enhancing legacy brands with functional ingredients. Recent launches across its portfolio include:

• Smartfood Fibre Pop

• SunChips Fibre

• Pepsi Prebiotic Cola

• Poppi Prebiotic Soda

• Quaker Protein Granola Bars

• Quaker Protein Old Fashioned Oats

Together, these innovations underscore PepsiCo’s effort to meet shifting consumer preferences for foods and beverages that combine taste, convenience and functional benefits.