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PepsiCo-owned Doritos is set to introduce its limited-edition Black Garlic Dip in the UK, designed to enhance the snacking experience as fans eagerly await the final season of Netflix’s Stranger Things.

This new dip, featuring a creamy texture, bold flavour profile and charcoal-black colour, aims to complement the signature crunch of Doritos, making it an ideal addition for sharing occasions.

Black Garlic Dip is strategically timed for release during the Halloween season, a peak period for savoury snacking. With its unique black hue, the dip is not only visually striking but also positions itself as a must-have for festive gatherings, enhancing the spooky atmosphere of Halloween celebrations.

Research indicates that 79% of shoppers are drawn to themed products, and 69% actively seek out limited-edition formats. This insight underscores the potential for the Black Garlic Dip to create excitement and drive sales in retail environments.

Rob Pothier, marketing director at Doritos, said: “The Black Garlic Dip is designed to elevate the snacking experience, perfectly pairing with our chips for memorable moments”.

Black Garlic Dip will be available in a 270g format, with an RRP of £2.50, ensuring it remains accessible for consumers looking to indulge in a unique flavor experience.