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Doughlicious, a UK-based innovator in the cookie dough market, has launched two new frozen snack varieties: Cookies & Cream and Minis Salted Caramel Cookie Dough & Gelato Bites.

Retailing at £5.49, these products will be available nationwide at Whole Foods Market starting from 2 September 2025.

The new offerings are designed to cater to the growing demand for indulgent yet portion-controlled snacks, combining classic flavours with Doughlicious' signature chewy cookie dough.

The Cookies & Cream flavour features a blend of smooth vanilla gelato and crunchy chocolate cookie pieces, while the Minis Salted Caramel variant boasts silky caramel gelato with a hint of sea salt, all encased in a golden caramel cookie dough.

Doughlicious is tapping into the burgeoning frozen snack segment, which has seen heightened interest as consumers seek convenient, guilt-free indulgences.

Each bite is crafted to be gluten-free and made with 100% British oats, aligning with the increasing consumer preference for cleaner label products.

The Cookies & Cream variant contains approximately 100 calories per serving, while the Minis Salted Caramel is even lighter at around 42 calories, making them appealing options for health-conscious consumers.

Kathryn Bricken, founder of Doughlicious, said: “With these new flavours, we aimed to take beloved classics and infuse them with our unique Doughlicious twist, bringing together creamy gelato and indulgent inclusions”.

This approach reflects a broader industry trend where brands are increasingly focusing on flavour innovation while maintaining health-conscious attributes.

Doughlicious prides itself on its commitment to sustainability. The products are handcrafted in London using renewable energy, and the company highlighting sourcing ingredients from suppliers that meet high standards of quality and animal welfare.

This focus on sustainability is becoming increasingly important to consumers, particularly in the food and beverage sector, as awareness of environmental issues continues to rise.

The company’s strategy also includes reducing food waste by offering individually portioned snacks, allowing consumers to bake only what they need. This not only appeals to eco-conscious shoppers but also aligns with industry moves towards more sustainable practices.

Doughlicious has established a strong presence across major UK retailers, including Tesco, Sainsbury's and Morrisons, and is expanding its footprint internationally, with products now available in the US, Australia and various European markets.

Bricken’s vision for Doughlicious extends beyond mere product offerings; she aims to foster a community around the brand, noting employee welfare and inclusive company culture.

As a London Living Wage employer, Doughlicious is committed to providing equitable opportunities for its workforce, further solidifying its reputation as a socially responsible business.