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British frozen treat brand Doughlicious has raised $5 million, aiming to accelerate its expansion across the US and other international markets.
The funding round was led by Rich Products Ventures (RPV), the corporate venture capital fund of global food company Rich Products, and private investor collective The Angel Group. It also saw participation from existing investors.
Doughlicious described the fundraise as a ‘pivotal moment,’ enabling it to benefit from RPV’s experience in helping food start-ups scale and gain a competitive edge. It brings deep category expertise and global distribution support, while The Angel Group brings strategic counsel, access to influential networks and a ‘shared commitment to long-term growth’.
London-based Doughlicious already has distribution across major US retailers, including Target, Whole Foods, Wegmans and GoPuff. The brand is well-known for its line of frozen gelato bites wrapped in cookie dough and dusted in cookie crumb, which are gluten-free, made with natural ingredients and available in both full-size and mini formats.
Dinsh Guzdar, managing partner of Rich Products Ventures, said: “Doughlicious is a great example of a brand that is delivering on what today's consumers want – smaller portions and cleanlabel offerings that don't sacrifice on taste. We're excited to help Doughlicious expand its footprint throughout the US and shake up the freezer section with a new concept in permissible indulgence.”
Kathryn Bricken, founder and CEO of Doughlicious, described the partnership with Rich’s and The Angel Group as a “vote of confidence in the future of Doughlicious and our mission to redefine indulgence”.
She added: “With their support, we're poised to grow faster, innovate smarter, and bring our crave-worthy creations to more consumers around the world”.