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DropWorks, a UK-based rum distiller, has announced the appointment of Graham Appleyard as CEO.
Appleyard co-founded Flintlock Brand Marketing Consultancy and worked for global alcohol giant Diageo on a number of brand strategies, including Guinness, Baileys and Pimms, among others. His career spans more than 20 years in the drinks industry.
Appleyard said: “I’m incredibly excited to join DropWorks at such a pivotal moment. The brand is already challenging the status quo and redefining the rum category, not just rum bottled in Britain but truly crafted here by a team of experts.”
Founded in 2023 by Lewis Hayes, DropWorks produces small batch distillations from Sherwood Forest in Nottingham. Hayes will continue as founder and master distiller.
Hayes said: “Bringing Graham on board is a game changer for DropWorks and is testament to the quality of our products and team. His deep understanding of brand strategy and ability to drive growth will be invaluable as we enter our next phase.”
Under Appleyard’s leadership, DropWorks hopes to further expand its market presence.
