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Pernod Ricard-owned white rum brand Malibu has partnered with Dole Food Company to introduce a new line of Malibu & Dole Ready-to-Drink Cocktails, set to launch in early 2026.

This collaboration aims to capitalise on the growing consumer demand for convenient, flavourful alcoholic beverages in the RTD format.

Malibu & Dole cocktails will feature a blend of Malibu's signature coconut rum and Dole's high-quality pineapple juice, which has been a popular pairing among consumers for years.

Each 12oz can will contain 130 calories and will be crafted with natural flavours, free from artificial sweeteners and colours. The line will offer a variety of flavours, including Pineapple, Pineapple Mango, Pineapple Strawberry and Pineapple Dragon Fruit, packaged in both 8-pack and larger single cans.

Natalie Accari, division vice president and general manager of RTD & convenience at Pernod Ricard USA, said: "This innovation takes our consumers' favourite serve and makes it even more accessible in a convenient format".

By leveraging the established popularity of Malibu and Dole's products, the partnership aims to enhance consumer experience and drive sales.

The RTD cocktail segment has seen substantial growth in recent years, driven by consumer preferences for convenience and ready-to-drink options.

As more consumers seek out easy-to-prepare beverages, this partnership positions both brands to tap into a lucrative market.

The combination of Malibu's reputation as a leading coconut spirit and Dole's expertise in fruit-based products is expected to resonate well with consumers looking for refreshing, tropical flavours year-round.

Elisabeth Morris, director of brand and licensing at Dole, highlighted the strategic alignment of both brands: "Both brands are leaders in their category, and bringing them together in a highly desirable and convenient format will only enhance the consumer experience year-round".