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Edna’s Non-Alcoholic Cocktail Co is poised to capture a larger share of the growing non-alcoholic beverage market with the introduction of its latest ready-to-drink (RTD) offering: a premium margarita.

This marks the sixth addition to Edna’s acclaimed lineup of non-alcoholic cocktails, which have garnered multiple international awards for their quality and taste.

Crafted under the expertise of mixologist Nick Devine, the new margarita aims to deliver a sophisticated drinking experience that mirrors the classic cocktail – minus the alcohol.

“Our goal has always been to bring bar-quality experiences into people’s homes, minus the alcohol,” Devine stated. “The margarita is a natural next step – bold, refreshing and perfectly balanced.”

The launch is timed to align with the consumer demand for high-quality, alcohol-free alternatives. As more consumers seek healthier lifestyle choices, the non-alcoholic cocktail segment is rapidly expanding, presenting significant opportunities for brands like Edna’s.

Edna’s commitment to excellence is underscored by its impressive track record in international competitions. The new margarita has already earned recognition, securing a Bronze at the International Non-Alcoholic Competition in New York and a Silver Medal at the 2025 Zero Proof Choice Awards.

The margarita features a distinct Anejo Tequila aroma complemented by refreshing citrus notes and a hint of salt, all encapsulated in a convenient RTD format.

This allows consumers to enjoy the classic cocktail experience effortlessly, making it an attractive option for bars, restaurants and retail partners looking to enhance their beverage offerings.

Edna’s products are crafted from all-natural ingredients, free from artificial flavours and preservatives, catering to the growing consumer preference for clean label beverages.

The margarita is now available for purchase through online platforms, wholesale distributors and select speciality beverage partners across the US.