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Empress 1908 Gin is expanding into the fast-growing non-alcoholic spirits category with the launch of Empress 1908 0.0 Indigo, the brand’s first alcohol free expression.

Crafted by the Empress 1908 master distiller at Victoria Distillers in British Columbia, the new product is designed to help create elevated zero-proof cocktails without sacrificing on flavour or presentation.

Inspired by the brand’s flagship Empress 1908 Indigo Gin and the historic Empress Hotel in Victoria, BC, Empress 1908 0.0 Indigo features a botanical-driven profile with notes of citrus, subtle spice and soft florals. The recipe includes juniper, grapefruit and butterfly pea flower, blended with all-natural flavours, filtered water and cane sugar, and was developed using the same craftsmanship standards as its alcoholic alternative.

Phil Lecours, master distiller at Victoria Distillers, said: “Guided by the essence of our flagship Indigo Gin, we brought together distinctive botanicals to create a harmonious and elevated alcohol free spirit.”

The launch aligns with increasing consumer interest in moderation and mindful drinking occasions, including Dry January and Sober October. Industry data cited by the brand shows interest in the alcohol free spirits market has increased significantly over the past year, with mocktail consumption continuing to rise.

Empress 1908 0.0 Indigo is available across Canada at selected retailers with a suggested retail price of $39.99 for a 750ml bottle.

The non alcoholic release joins the broader Empress 1908 portfolio, which includes several flavoured gins and forms part of the brand’s strategy to meet evolving demands across the beverage sector.