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Botanical ingredients specialist Euromed has launched PerFix, a persimmon extract designed to support weight management.

PerFix is produced using locally sourced Mediterranean persimmons. According to Euromed, the ingredient has been clinically proven to support fat loss and body contouring.

It is manufactured using a gentle, patented extraction process that uses ultra-purified water as the sole solvent, preserving key bioactive compounds such as tannins, polyphenols and carotenoids.

Conducted at the Department of Health Sciences, Universidad Católica San Antonio de Murcia (UCAM), Spain, a randomised, double-blind, placebo-controlled trial involved 71 healthy adults aged 18-65 who were all classified as overweight or ‘mildly obese’.

They were divided into two groups: one receiving 400mg per day of PerFix, and a placebo group receiving identical capsules without an active ingredient. The study lasted 120 days, during which time the participants maintained their usual diet and activity levels.

Over the course of the study, participants in the PerFix group lost an average of 2.2kg compared to an increase of 0.7kg in the placebo group. Fat mass decreased by 2.1kg in the PerFix group compared to an increase of 1.1kg in the placebo group. Furthermore, waist, abdominal and hip circumferences shrank in the PerFix group.

Trunk fat mass reduced by 1.1kg, highlighting the persimmon extract’s ability to target abdominal and visceral fat. Importantly, no significant reduction in lean or muscle mass was observed, suggesting PerFix is able to promote fat loss without compromising physical strength or metabolic health. These impacts, in addition to improved mental health scores of participants, were seen at the midway point in the study (60 days).

Andrea Zangara, head of scientific marketing and medical affairs at Euromed, said: “Today's health-conscious consumers value natural, holistic solutions that improve quality of life and confidence. The unique ability of PerFix to promote fat loss, preserve muscle and improve body proportions aligns with the dual goals of wellness and appearance.”