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UK functional beverage brand Trip is expanding its presence in the sleep supplements category, launching a new Dream Blend range featuring powder and gummies.

The products are designed to support calming evening routines, formulated with ingredients associated with sleep and relaxation. These include tart cherry, magnesium glycinate, L-theanine, chamomile and lavender, aiming to help consumers unwind at night and wake up feeling refreshed.

Dream Powder blends tart cherry with magnesium glycinate, L-theanine, chamomile and lavender to create a powder that can be stirred into hot or cold water before bed. Meanwhile, the Dream Gummies offer a convenient, on-the-go format, combining magnesium with vitamin B6, chamomile and lavender alongside a broader botanical blend. Both products are low in sugar and free from artificial colours or additives.

This launch comes as consumers increasingly prioritise sleep health, impacted by busy modern lifestyles, rising stress levels and constant digital stimulation.

Social media trends such as ‘sleepmaxxing,’ involving optimised routines for sleep improvement, are gaining traction with younger people on social media platform TikTok. This reflects growing interest in mental wellbeing and self-care, particularly from Gen Z consumers.

Trip’s latest launch builds on its wider Calm portfolio, with the brand revealing it received frequent requests for dedicated evening products as part of consumer feedback over the last year.

Olivia Ferdi, Trip founder, said: “We’ve brought calm to the daytime, and Dream Blend is an exciting step in allowing us to show up in even more moments when consumers are looking to unwind. Our community has been asking us for a sleep-focused product for a long time, and we’re proud to have created options that fit easily into everyday routines, while helping people unwind at night and wake up ready for the day ahead.”

The Dream Blend range is launching into Boots stores across the UK, as well as via the company’s website and TikTop Shop. Dream Powder is priced at £29.99 per 30 servings, while the Dream Gummies are £24.99 per 60 gummies.