Danone-owned brand Evian has announced the launch of its “first-ever” sparkling water in recyclable aluminium cans across the UK.
According to the company, Evian Sparkling was “crafted by its 15-year natural filtration journey through the glacial rocks in the heart of the French Alps”. The new sparkling water is available to purchase at Tesco stores in 33cl sleek aluminium cans and will be available in 1-litre rPET bottles later this year.
Evian’s VP of marketing, Shweta Harit, said: “Evian Sparkling represents new possibilities for the brand, as we reimagine our uniquely sourced water into an exciting new product. Evian Sparkling stands out for its true purity and freshness – elevating your experiences and keeping you hydrated.”
She continued: “This new product contains the perfect level of sparkles with its fine bubbles creating a subtle taste and gentle intensity. Available for the first time in recyclable aluminium cans, this latest innovation demonstrates our longstanding pioneering spirit that runs through everything we do at Evian.”
© FoodBev Media Ltd 2021
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