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Under its Exberry brand, colouring solutions firm GNT has developed the “first” purely oil-based food colouring, Shade Vivid Orange – OS. The new Coloring Food is made from paprika seed oil and paprika pulp and was created to meet demand for low-dosage, clean-label colouring ingredients that deliver bright orange hues. The plant-based colouring enables manufacturers to achieve vibrant orange shades in applications with low water content. According to Exberry, it is suitable for use in many markets and provides good overall application performance. The product has a high colour intensity, making it ideal for applications for which high dosage levels are an issue, such as oil coatings for snacks, decorative coatings and sauces such as mayonnaise. Sonja Scheffler, head of product management at GNT, said: “Exberry Shade Vivid Orange – OS is an exciting new innovation that fills a clear gap in the market, offering an effective alternative to artificial colours and paprika oleoresin across a broad array of applications. Its exceptional colour intensity means it can provide visual differentiation while still maintaining completely clean and clear labels.” Exberry’s Coloring Foods range is created from edible fruits, vegetables and plants using no chemical solvents. Due to the way they are made, the products are considered to be food ingredients rather than additives within the EU. Therefore, Exberry Shade Vivid Orange – OS can be described on the ingredient list as “Coloring Food (paprika oil)”. You may also like to read:

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