The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

F’real, a brand known for its 'blend-it-yourself' frozen beverages, is set to launch a limited-edition Girl Scout Coconut Caramel Milkshake on 25 August 2025.

This new offering, made with real Girl Scout Coconut Caramel cookie crumbles, will be available at over 17,000 retail locations across the US, marking a significant expansion of F’real’s product line-up.

The collaboration with the Girl Scouts of the USA (GSUSA) highlights F’real's strategy to capitalise on the popularity of iconic flavours and the growing consumer interest in unique, indulgent frozen treats.

The milkshake blends the classic flavours of toasted coconut, rich caramel and cocoa, providing a creamy dessert option that resonates with both nostalgia and contemporary taste preferences.

Megan Grinstead, vice president of customer and consumer marketing at Rich Products Corporation, F’real's parent company, said: “We are thrilled to introduce another innovative limited-edition milkshake, giving F’real fans across the country the chance to enjoy an exciting new flavour that captures the essence of one of the most popular Girl Scout Cookie flavours”.

The milkshake can be customised with three thickness options, allowing consumers to tailor their experience to their liking in just about 60 seconds.

The Coconut Caramel Milkshake comes at a time when the frozen beverage sector is experiencing robust growth, driven by consumer demand for customisable and convenient snack options.

This trend is particularly pronounced in convenience stores, where F’real has established itself in the frozen novelty category.

Wendy Lou, chief revenue officer of GSUSA, added: “Bringing a beloved Girl Scout Cookie flavour to a milkshake is more than just a delicious collaboration – it’s a celebration of the entrepreneurial spirit at the heart of Girl Scouts”.

This partnership not only enhances product offerings but also aligns with the organisation’s mission to empower young girls through the Cookie Program.

The Coconut Caramel Milkshake will be available in various retail environments, including convenience stores and college campuses, with a suggested retail price of $3.99 for a 12oz serving.

The seasonal product is expected to attract both loyal F’real customers and new consumers eager to experience this unique flavour.