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Little Moons, a brand known for its unique frozen snacks, has unveiled its latest offering: Chocolate Fudge mochi ice cream.

This new flavour, which hits Tesco shelves today, is poised to redefine indulgent snacking with a lighter, vegan-friendly option that caters to the growing demand for mindful treats.

The Chocolate Fudge mochi ice cream is designed to provide a rich, creamy experience while maintaining a focus on health-conscious consumption.

Each portion, containing only 70 calories, is crafted from velvety milk chocolate ice cream enhanced with non-dairy chocolate fudge pieces, all enveloped in Little Moons' signature mochi dough.

The new product aims to attract both chocolate lovers and those seeking guilt-free snacks

Ross Farquhar, director of marketing, innovation and sustainability at Little Moons, emphasised the brand's commitment to mindful indulgence. "We all love chocolate, but as we become more conscious about how much we indulge, we’re looking for ways to enjoy it more mindfully," he said.

The Chocolate Fudge mochi ice cream offers a satisfying chocolate hit in a portion-controlled format, making it an ideal choice for cozy nights in.

This launch follows the introduction of the Brown Butter Caramel flavour earlier this year, marking a strategic expansion of Little Moons' product portfolio.

The company is not only diversifying its offerings but also enhancing its brand identity with a bold new logo and packaging design that reinforces its position in the global snacking market.

Little Moons is positioning itself as a leader in the frozen and chilled snack category, redefining these aisles as destinations for indulgence.

The brand’s focus on quality ingredients is evident, as the Chocolate Fudge flavour is gluten-free, vegan, and free from artificial additives, appealing to a wide range of health-conscious consumers.

Available for an RRP of £5.00, Chocolate Fudge mochi ice cream will initially be sold at Tesco, with plans for broader distribution across major retailers starting in October.

This strategic rollout aims to capitalise on the increasing consumer interest in innovative and healthier snack options as the autumn season approaches.