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British jam brand Fearne & Rosie has expanded its range with a new Mango Preserve, made with 70% fruit and 40% less sugar than standard jams.

Packed with the equivalent of one whole mango, the preserve is high in fibre, rich in antioxidants and a source of vitamin C – all while sticking to the brand’s signature formula of all-natural ingredients and reduced sugar.

Fearne & Rosie's founder, Rachel Ketterwell, said: “We are so excited to be bringing mango into the mix. For years, the category has been dominated by the more traditional flavours and crying out for innovation, so it feels like the right time to be launching a new and exciting family favourite flavour.”

She added: “Our mission is to become the go-to jam brand, offering a lower sugar alternative without compromising on taste. Our hope is that the latest launch, with the support of our retail partners, will not only bring new shoppers to the category but create excitement for our current consumers too.”

The Mango Preserve launches in Ocado this April, with a rollout into Holland & Barrett planned for later in the year.