Ferrero debuts Tic Tac Chewy at Sweets & Snacks Expo

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Ferrero Group has introduced the company's first sugar candy, Tic Tac Chewy, at the 2024 Sweets & Snacks Expo in Indianapolis, US. Tic Tac Chewy is said to be Ferrero's first innovation exclusively for the US market, highlighting the company's commitment to sustained growth. It will come in two variants, Fruit Adventure and Sour Adventure, with each containing a blend of five fruity flavours: cherry, apple, orange, lemon and grape. Jim Klein, chief customer officer at Ferrero USA, said: "Ferrero has supercharged investment in our North American presence in recent years, with expanded manufacturing and R&D capabilities, additional world-class talent and more and more product innovation. With exciting new products like Tic Tac Chewy, we are well positioned to continue driving growth in the category and delivering value for our retail partners." Tic Tac Chewy will be available from September at various retailers like Walmart, Amazon and Kroger, with national availability expected by early 2025.