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Ferrero North America has unveiled a suite of exciting new confectionery products, set to debut at the 2025 Sweets & Snacks Expo. This move signals Ferrero's commitment to the North American market and its ongoing efforts to cater to evolving consumer preferences.

One of the standout innovations is the introduction of Ferrero Rocher chocolate squares. These individually wrapped treats offer the iconic flavours and textures of the beloved Ferrero Rocher, but in a new, convenient square shape perfect for sharing. Available in the US and Canada starting in autumn 2025, the Ferrero Rocher squares will be produced at the company's Brantford, Ontario facility.

Ferrero is also expanding its Tic Tac brand with the launch of Tic Tac Dr Pepper, a unique flavour collaboration that combines the refreshing taste of the iconic soft drink with the signature Tic Tac experience. This new offering will be available in the US and Canada starting in autumn 2025, produced at the Brantford plant.

The most significant introduction in Ferrero's lineup is Nutella Peanut, a new addition to the Nutella portfolio that blends the distinctive creaminess of Nutella cocoa hazelnut spread with the beloved taste of roasted peanuts. This marks the first major flavour innovation for Nutella in over 60 years and is set to launch in the US and Canada in Spring 2026, produced at Ferrero's Franklin Park, Illinois facility.

"These innovations will engage both loyal fans and new consumers, boosting our power brands and further solidifying our position as a category leader in North America," said Michael Lindsey, president and chief business officer of Ferrero North America.

The launch of these new products reflects Ferrero's deepening commitment to the North American market, backed by significant investments in manufacturing and logistics. The company aims to cater to evolving consumer preferences and expand its reach within the confectionery and snacking categories.