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*US-based manufacturer and food distribution specialist, Admiration Foods, has established a new line of mayonnaise and salad dressings called Garden Fresh made with multifunctional fibre blends. *

The fibre blends have been produced by Z Trim Holdings, a food industry partner in the deployment of solutions and technologies built around dietary fibres, blends and custom emulsions.

Full capacity production of the line is now under way, consisting of mayonnaise, honey mustard, ranch and creamy Italian dressings.

"We've limited our offerings of low-fat products thus far due to taste and texture issues, but with Z Trim, there are no such issues," said Michael Leffler, President and CEO of Englewood, New Jersey-based Supreme Oil, parent company of Admiration Foods. "We're not even labelling the Garden Fresh products as low-fat," he added. "It's just a great tasting line that happens to be low in fat."

While Admiration intends to eventually make the Garden Fresh products available to consumers via retail, the mayonnaise and dressing line will find ready acceptance among school foodservice operations in many parts of the country.

"Z Trim has done a great job of marketing to the schools, and we have some orders ready to fill now," said Leffler. "We look forward to distributing to foodservice and retail markets via our many distributors all over the country. The dressings and mayo will be offered in cases of four gallons each with a minimum batch size of 60 cases, or in tubs.

"We're very pleased to have this association with Admiration Foods and Supreme Oil, given their reputation as the largest independent packager of soybean oil and related products on the east coast," said Z Trim CEO Steve Cohen. "We believe their commitment to quality and value makes them a good associate for us."