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Findus launches Crispy Bites
FoodBev Media

FoodBev Media

4 April 2008

Findus launches Crispy Bites

Findus Crispy Bites are the first product from the Scandinavian company specifically created for children.

Available in two kid-friendly flavours – Sausage & Bean and Pepperoni & Mozzarella – Crispy Bites offer a great way to whip up a tasty meal in less than 15 minutes.

With less than 7% fat* and ready in under 15 minutes, they're an ideal snack or, for a simple main meal solution, serve with a healthy salad or vegetables.

Launched in Asda stores in mid-March, Findus Crispy Bites are priced at £2.00 for a bag of 12.

About Findus Findus has its origins in the Nordic region. In 1941, Marabou, a Swedish confectionery company acquired a small factory in the Northwest of Scania (Sweden), with a brand called Findus.

In 1962, Marabou sold the Findus business to Nestlé, and it remained under Nestlé ownership until January 2000, when it was sold to EQT Scandinavia BV.

With a turnover of approximately €800 million, Findus has a presence in Norway, Sweden, Finland, UK, France, Spain, Germany, Denmark, Czech Republic, Slovakia, Hungary, Thailand and Australia, and employs about 3,000 people.

  1. Findus calculates a 'serving' to be three Crispy Bites.

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