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Confectionery brand Fini has expanded its UK range with the introduction of two new products: Fini Mini Mochis Fruits and Fini Mini Mochis Berries.
The launch taps into growing consumer interest in globally inspired snacks, particularly Asian sweets, which research shows are now purchased by 78% of UK shoppers.
The Mini Mochis aim to stand out on shelves through their chewy texture and bold fruit flavours, targeting both impulse and sharing occasions. Consumer testing highlighted the range’s sensory appeal as a key driver for repeat purchases.
Steven Greaves, managing director UK and Ireland at Fini, said: “Mochi is no longer a niche trend – it’s firmly moving into the mainstream. Our research shows strong purchase intent and standout sensory appeal, which gave us real confidence in launching Mini Mochis Fruits and Mini Mochis Berries into the UK market."
"What’s been especially encouraging is how quickly the range has performed in wholesale so far. There’s clear demand for something different in confectionery, and mochi delivers on flavour, texture and excitement.”
Fini Mini Mochis Fruits and Mini Mochis Berries are now available at Parfetts, Unitas, Scotmid Co-op, and Spar, with a recommended retail price of £1.25.
