B2B tea and coffee supplier Finlays has launched a range of tea and botanical powder blends, in a move to meet consumer demand for functional beverages.
The Just Add Water range consists of four recipe blends for morning, noon, evening and night-time use. These include Immunity, Antioxidant, Energy and Digestion.
Immunity features a blend of green tea, apple and ginger flavours enhanced with baobab and acacia; Antioxidant contains purple tea rich in the antioxidant anthocyanin; Energy includes black tea, guarana and ginseng extracts; while Digestion consists of black tea and acacia extracts.
Each blend contains no added sugar, is low in calories and is free from artificial colours, flavours and preservatives. The variants are packaged in white label single-serve sachets and dissolve instantly in cold water.
Finlays marketing manager, Bethany Ruane, said: “Today’s consumers are increasingly mindful of their environmental impact and are turning away from single-use plastics towards refillable water bottles”.
Ruane continued: “Our expertly formulated blends contain a precise balance of tea extracts, which consumers associate with an array of health benefits, botanicals and natural flavours. Our blends give brand owners just what they need to be able to offer consumers healthy, flavourful and convenient ways to enhance their water on the go.”
© FoodBev Media Ltd 2022
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