Finsbury Food Group unveils Wicked-inspired celebration cake to coincide with release of film finale

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Finsbury Food Group has introduced a new celebration cake inspired by Wicked: For Good, the high anticipated finale from Universal Pictures, which released on 21 November.

It marks the company’s first Wicked-themed launch, featuring a dramatic half and half design paying homage to the story’s iconic leads: one side finished in Elphaba’s signature green and the other in Glinda’s pink.

The 1.02kg cake also features a split flavour profile, offering both a light vanilla sponge and a rich chocolate cake in one product.

Now available in Tesco, Asda and Sainsbury's and priced at £16, the Wicked celebration cake is a natural fit for film-themed gatherings, viewing parties and birthdays.

Andrew Scott, brand manager at Finsbury Food Group, said: “It is rare to find a cake that is quite literally two different flavour profiles split right down the middle, but it felt like the perfect way to pay homage to the central themes of Wicked: For Good and its two leading cast members.”

The launch extends Finsbury’s long-standing collaboration with Universal Products & Experiences, a 15-year partnership renewed earlier this year.