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First beauty drink from Wimm-Bill-Dann
FoodBev Media

FoodBev Media

22 November 2007

First beauty drink from Wimm-Bill-Dann

The 3D Regeneo formula contains aloe vera, antioxidants, minerals and vitamins. It was created by scientists at Wimm-Bill-Dann’s Research and Development Centre together with its Swiss colleagues. The recipe of Neo Beauty dairy drink provides a healing, strengthening and regenerating effect on the skin, hair and nails. The effectiveness of Neo Beauty has been confirmed by clinical tests.

The range consists of a functional probiotic drink and a drinking yogurt in a variety of flavours, both with aloe vera.

“The launch of Neo Beauty demonstrates once again that Wimm-Bill-Dann is the leader among health food producers in Russia,” said Director for Marketing and Innovation, Grant Winterton.

“We believe that the market for functional products in Russia will grow in value terms by around 40-50% per year over the next three years, as consumers seek tasty and healthy products that help them manage busy lifestyles.”

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